LOVWSKI

VIVA NATAL

Visual identity · Christmas musical

Visual identity proposal for Viva Natal, the Christmas musical at IBB. The name stays the same every year, and each musical has a different theme.

So I did everything in black and white. Once the theme for the year is set, a color can be picked and applied to the brand.

The brand

The brand brings together the star that guided the wise men, the road between the dunes and the name in hand-drawn lettering. There are five versions, each for a different kind of format.

Pen sketch of the brand on paper: the Viva Natal name, the star and the square with the road between the dunes

Drawn by hand

I started the brand on paper, in pen: the name, the star and the square with the road between the dunes. Then I redrew it all as vector.

// Brand versions

  • // Horizontal with iconLanyard, T-shirt back and banners

  • // Vertical with frameT-shirt chest, badge and posters

  • // Star and nameSquare pieces and covers

  • // Vertical nameWhen the star is already on the piece

  • // Horizontal nameFooters and narrow strips

Colors

The base is black and white, but each musical can have its own palette, with a dark tone, a light one and an accent. I put together three options. Pick one to see the brand in those colors.

Dark #141414Light #F4F3EFAccent #F4F3EF

CrewT-shirt

Crew member from the front, with an earpiece, wearing the black T-shirt with the vertical Viva Natal logo on the chest
// Front

The whole crew wears the same T-shirt. The vertical brand with frame goes on the chest, and on the back, EQUIPE (crew) in large letters with the Viva Natal and IBB marks.

Black crew T-shirt, front and back: the vertical logo with frame on the chest; on the back, EQUIPE in large letters with the Viva Natal and IBB logos
Crew member seen from behind, operating a camera, wearing the black EQUIPE T-shirt with the Viva Natal and IBB marks
// Back
Two white badges reading VOLUNTÁRIO in large letters, with the IBB and Viva Natal logos, on black lanyards with the halftone desert and the horizontal logo

Badge and lanyard

The badge is white, with VOLUNTÁRIO (volunteer) in large letters that can be read from a distance, and the Viva Natal and IBB marks in the corner. The lanyard is black, with the halftone desert from the cover and the horizontal logo.

Two volunteers in black T-shirts with the Viva Natal logo on the chest, wearing the VOLUNTÁRIO badge on the black lanyard, with pins attached
// In use

About

Viva Natal is the Christmas musical at IBB. It happens every year under the same name with a new theme, so the identity is black and white, with a hand-drawn brand, and takes its color from each year’s theme.

Services

Hand-drawn logo, Brand identity, Color system, T-shirt, Badge and lanyard

Location

Igreja Batista do Bacacheri (IBB).
Curitiba, Paraná.
Brazil.