And how can anyone preach unless they are sent? As it is written: “How beautiful are the feet of those who bring good news!”
Romans 10:15

02 · Idea

PÉ NA ESTRADA

Mission Trip 2027 · Cross · Ponta Grossa

Client: Cross youth group · Igreja Batista do Bacacheri
Year: 2026
Trip: Ponta Grossa, Brazil, 2027
Scope: Badge, mascot, stickers, palette and T-shirts

Badge, pennant, tag and stickers: Pé na Estrada, Portuguese for hitting the road, is the identity of the Cross youth group’s 2027 mission trip, built in the language of old-fashioned travel.

The name comes from the trip’s base verse, Romans 10:15: the feet of those who are sent become “pé na estrada”, the everyday way of saying someone hit the road. The group’s destination is Ponta Grossa, in the Campos Gerais region of Paraná. A mascot, the salt shaker, appears in every piece.

Emblem of the Taça in Vila Velha: the cup-shaped rock, forest, a palm tree, a wooden railing and a red sun, inside a sticker with a cream border

03 · References

Ponta Grossa

The destination’s landscape is part of the brand. The emblem cuts out the Taça (the Cup), a sandstone formation in Vila Velha State Park, with a red sun behind it.

Forest, mountains and treetop ropes courses make up the adventure theme. The same shapes repeat on the T-shirts and in the opening scene.

04 · Stickers

Sticker kit

One cream border on every sticker lets them sit on any color. The kit: badge, 27 pennant, tag, Taça emblem, salt shaker in two poses and the Cross mark.

Red and cream pennant with the number 27 and the salt shaker

Emblem of the Taça in Vila Velha with the red sun

Pé na Estrada badge: cream lettering on a red circle, with “Viagem Missionária” and “Ponta Grossa 2027” on the ring

Red tag reading “Pé na Estrada” with two stars

The “cross” mark in cream with a green shadow

05 · Typography

Sign lettering

Choldem Rosther for titles, Nikey Vintage for highlighted phrases. Labels and supporting text are set in small uppercase mono.

Choldem RostherTitles

Pé na Estrada

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ÁÉÍÓÚÃÕÇ

Nikey VintageHighlights

Viagem Missionária

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ÁÉÍÓÚÃÕÇ

06.1 · ColorsMain

Green

#1C3C25

The color of the brand, the titles and the illustrations, taken from the vegetation of the Campos Gerais.

06.2 · ColorsBackground

Cream

#E9E4D2

The base of every piece and the border of the stickers, where the green and the red get their contrast.

06.3 · ColorsAccent

Red

#EB3330

The center of the badge, the sun in the emblem and small details.

07 · T-shirts

One shirt per team

01General
On the back, the Taça emblem, the 27 pennant and Romans 10:15.
02Staff
The same emblem on the back, with the full verse.
03Health
The salt shaker, stethoscope on, asks: had any water? Sunscreen on?

08 · Charity run

Cross Run

01 · The run
An open run with the youth group.An open run
Race day, one week before the trip.With the youth group, a week before the trip.
02 · Who runs
Promoted to UP and GO.For UP and GO
Parents and family can also run and give.Parents and family can run and give too.
03 · Fundraising
Raising money for the trip.Funds for the trip
The money funds activities on the trip or is donated to support homes in the host city.For trip activities or local support homes.
04 · Routes
Two routes
Route 012km
Route 025km
05 · Sign-up
R$ 20
Includes a wristband and a race bib.Wristband and race bib included.
Wristband
06 · Donation
Any amount.Any amount
Donations of more than R$ 50 include a Cross Run kit.Donations over R$ 50 come with the Cross Run kit.
Bag
Date, place, routes and kit will be shared later.