LOVWSKI

AWAKEN

A Living Church · IBB · 2025

Client
Igreja Batista do Bacacheri (IBB)
Year
2025
Scope
Brand identity, signage, crew badges, printed pieces
The complete Awaken board: the cover with a preacher and the title “Awaken, A Living Church”; an opening text about waking up to a life that is fully alive; the sun symbol, the wordmark and three feather flags reading “Welcome! to a Living Church”; the wordmark over Romans 13:11; two CREW badges; a coffee cup, a “Sunday Worship” poster and a duotone photo on blue; and a closing note from Lovwski Studio
Awaken cover: a preacher holding a microphone, with the title “Awaken, A Living Church”, “IBB” and “2025”

Awaken is the English-language service of IBB. The brand starts from a call: wake up.

In a world that can feel disconnected and spiritually adrift, it is easy to fall into slumber: to go through the motions, separated from true purpose and from one another. We believe we were made for more than this. We were made for a life that is vibrant, connected and fully alive.

Awaken system: the sun symbol, the wordmark, “A Living Church”, IBB tile, photos of a singer and a crowd, and three feather flags in blue, black and white reading “Welcome! to a Living Church”

A bold wordmark with a sun rising inside the “e”, a vivid blue that works on light and dark, and a simple rule: one big word, one clear phrase. The same pieces hold on a tile, on a banner and on a stage.

Large blue Awaken wordmark over the text of Romans 13:11: “The hour has already come for you to wake up from your slumber, because our salvation is nearer now than when we first believed.”

The verse is the whole idea: Romans 13:11. A big word, a small sun rising inside the “e”, and the text running around it like a morning getting brighter.

Two crew badges with lanyards, one blue and one navy, with the word CREW repeated and the line “Hi! I’m… How can I bless you?”

On Sunday, the people who welcome wear the brand: bold CREW badges, in blue and navy, with one question, “How can I bless you?”

Kraft coffee cup with the Awaken wordmark, a black and white “Sunday Worship 11h30 IBB” poster and a duotone photo of two smiling people, on a blue background

The brand reaches the coffee, the posters and the photos: duotone blue, the same wordmark, and the line we are a people being awakened by His light.

It was an honor to translate the concept of “A Living Church” into a brand that is ready to welcome people from all nations. We hope this identity serves them well as they grow.

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